An email thread
that became a platform
running the campaigns.
Suntory coordinates the European distribution of Schweppes, Oasis and other group brands — and with it, large volumes of promotional materials for campaigns, point-of-sale displays and events. We replaced thousands of emails with a single bespoke tool: internal e-commerce with the robustness of an ERP.
Schweppes, Oasis & other brands everyone knows.
Suntory is one of the world's leaders in non-alcoholic beverages, present in Europe through a broad portfolio of well-known brands. In Europe, the group coordinates the distribution of Schweppes, Oasis and other brands, as well as large volumes of promotional materials, point-of-sale displays and event resources.
Coordinating that on a European scale means several thousand SKUs, dozens of markets, scattered field teams — and, before we stepped in, thousands of emails.
All of this was managed by email.
Promotional material orders, POS display requests, campaign supplies: everything went through email between central teams and distributors/field teams across Europe. Thousands of unstructured exchanges, no reliable traceability, no consolidated view.
The stakes weren't just to build an online catalogue. It was to turn a critical operational process into a centralised tool, with the rigour of an ERP.
Our approach.
This is exactly the kind of project that illustrates what Andromede brings to groups and ambitious SMEs — a bespoke business tool, built around the process, that replaces an ad-hoc practice with a reliable system.
- →Model the process before coding. Mapping the real flows — who orders, who approves, who ships — before any technical decision.
- →An internal B2B e-commerce built for the field. Simple interface for field teams, catalogue structured by brand and campaign, orders tracked end to end.
- →A back-office with the rigour of an ERP. Stock management, order approval, campaign steering, SAP integration — everything a group demands, without the complexity of a generic software suite.
- →An integrated DMS for brand resources. Campaign assets, POS templates, print-ready files: versioned, accessible, ready to use.
Choices made
to last.
No experimental stack. Solid, documented building blocks, with maintenance guaranteed for 10 years.
The results.
- →Thousands of emails replaced by one centralised tool.
- →A structured catalogue by brand, campaign and territory — accessible to every field team across Europe.
- →A back-office with a consolidated view of stock, orders and deliveries.
- →An integrated brand DMS — campaign resources accessible in a few clicks.
- →A SAP integration that aligns the platform with the group's financial flows.
