An institutional rebranding
delivered under pressure, no compromise.
The European agency in charge of drug monitoring changed its mandate and identity in 2024 — from EMCDDA to EUDA. Our role: align the website with the new brand from day one, without the "interim" solution showing.
A European agency changes its name.
The European Monitoring Centre for Drugs and Drug Addiction (EMCDDA) — the European Union agency in charge of drug monitoring — underwent a major transformation in 2024: a new, broader mandate, and a new identity, the European Drugs Agency (EUDA).
For a public institution, a name change is not a cosmetic detail: it is an official act, with an effective date, and a strong expectation of consistency between the legal mandate and everything visible to the public.
The deadline was non-negotiable.
The website had to reflect the new identity at the exact moment of the announcement — not after. Yet a full redesign of an institutional site of this scale takes months.
Andromede was therefore tasked with a high-stakes, time-constrained project: adapt the existing site so it carried the new brand from day one, pending a deeper redesign later.
The pitfall to avoid: an "interim" solution that shows. A European agency cannot display a visibly improvised transition.
Our approach.
This is exactly the kind of project where Andromede's positioning makes full sense for institutional organisations — pragmatism, responsiveness, and a single point of contact who owns the case end to end.
- →Fast consulting and scoping. Identify the right scope: what absolutely had to change for the new identity to be credible, and what could wait.
- →Applying the identity to the existing site. The new visual identity applied to the live site: colours reworked, fonts updated, look and feel adapted down to the most discreet components. No visitor should perceive a "half-changed" brand.
- →A step designed as a milestone. This interim rebranding is not a band-aid: it's a useful first delivery that holds the public deadline while calmly preparing the deeper redesign.
Choices made
to last.
No experimental stack. Solid, documented building blocks, with maintenance guaranteed for 10 years.
The results.
- →An online presence aligned with the new EUDA identity from the official announcement.
- →A non-negotiable institutional deadline met.
- →Brand continuity preserved throughout the transition phase.
- →A full redesign now approachable at the right pace, without urgency.
"A rare and valuable skill for institutional organisations: knowing how to deliver fast without ever sacrificing rigour. Andromede absorbed the pressure of the schedule."
